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客戶關(guān)系管理系統(tǒng)的功能特點

作者:admin 來源:本站 發(fā)布時間:2017-09-22 14:40:30
客戶關(guān)系管理的功能可以歸納為三個方面:市場營銷中的客戶關(guān)系管理、銷售過程中的客戶關(guān)系管理、客戶服務(wù)過程中的客戶關(guān)系管理。
The function of customer relationship management can be summed up in three aspects: Customer Relationship Management in marketing, customer relationship management in sales process and customer relationship management in customer service process.
市場營客戶關(guān)系管理系統(tǒng)在市場營銷過程中,可有效幫助市場人員分析現(xiàn)有的目標客戶群體,如主要客戶群體集中在哪個行業(yè)、哪個職業(yè)、哪個年齡層次、哪個地域等等,從而幫助市場人員進行精確的市場投放。
Market management and customer relationship management system in the marketing process, can help marketers effective analysis of the existing target customer groups, such as the main customer groups in which industry, which, which age level, occupation which regions and so on, to help the market to make accurate market personnel.

銷售銷售是客戶關(guān)系管理系統(tǒng)中的主要組成部分,主要包括潛在客戶、客戶、聯(lián)系人、業(yè)務(wù)機會、訂單、回款單、報表統(tǒng)計圖等模塊。業(yè)務(wù)員通過記錄溝通內(nèi)容、建立日程安排、查詢預(yù)約提醒、快速瀏覽客戶數(shù)據(jù)有效縮短了工作時間,而大額業(yè)務(wù)提醒、銷售漏斗分析、業(yè)績指標統(tǒng)計、業(yè)務(wù)階段劃分等功能又可以有效幫助管理人員提高整個公司的成單率、縮短銷售周期,從而實現(xiàn)效益的業(yè)務(wù)增長。
Sales and sales are the main components of customer relationship management system, which mainly include potential customers, customers, contacts, business opportunities, orders, cash orders, statements, statistical charts and other modules. The clerk by recording the content of communication, the establishment of the schedule, inquiry and appointment reminders, fast browsing customer data can effectively shorten the working time, and the large business, remind the sales funnel analysis, statistics, business performance indicators such as stages and can effectively help managers improve the whole company into a single rate, shorten the sales cycle, in order to achieve the biggest benefit of business growth.
客戶服務(wù)主要是用于快速及時的獲得問題客戶的信息及客戶歷史問題記錄等,這樣可以有針對性并且的為客戶問題,提高客戶滿意度,提升企業(yè)形象。主要功能包括客戶反饋、方案、滿意度調(diào)查等功能。
Customer service is mainly used to timely obtain customer information and customer history records, it can be targeted and efficient for customers to solve problems, improve customer satisfaction, enhance the corporate image. The main functions include customer feedback, solutions, satisfaction surveys, and other functions.
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We have excellent products, perfect service, reliable reputation, to help you succeed in your career, we sincerely welcome colleagues from all walks of life to discuss business!

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