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CRM與數(shù)字營銷的關(guān)系
作者：admin 來源：本站 發(fā)布時(shí)間：2017-06-12 10:50:00
一、會員服務(wù)，這個(gè)層面追求的是如何在客戶每個(gè)接觸點(diǎn)上能夠做到服務(wù)的及時(shí)性，差異化，能夠保證基本的客戶滿意度。
First, members of the service, this level is the pursuit of how each customer at the point of contact to achieve timely service, differentiation, to ensure basic customer satisfaction.
二、營銷自動(dòng)化，這個(gè)層面是很多人提到的數(shù)字化營銷，對于零售企業(yè)，在線上零售發(fā)達(dá)的今天，發(fā)揮到的作用，因?yàn)槟軌蚍e累比過去豐富的多的消費(fèi)者數(shù)據(jù)，這個(gè)領(lǐng)域追求的是如何通過有效的客戶細(xì)分，如何利用合理和針對性的措施和溝通渠道實(shí)現(xiàn)差異化的主動(dòng)營銷。
Three, interactive marketing, this is relatively new, the past is not, is through social media, services, interactive, focused on how to make this part of the difference marketing automation, how to make interactive customer data effectively settled in CRM.
四、會員營銷，這個(gè)領(lǐng)域較老，主要是通過會員分級，積分，等差異化的服務(wù)制度，通過積分有效積累權(quán)益，并合理的回饋來達(dá)到客戶忠誠的目的。
Four, membership marketing, this area is old, mainly through the membership grade, integral, differentiated service system, effective accumulation of rights through integral, and reasonable feedback to achieve the purpose of customer loyalty.
數(shù)字營銷是基于數(shù)字技術(shù)的用戶分析，營銷策劃，內(nèi)容，廣告投放，營銷執(zhí)行，優(yōu)化管理，數(shù)據(jù)統(tǒng)計(jì)分析的總稱。CRM與數(shù)字營銷有很大的交集。營銷活動(dòng)要依賴CRM系統(tǒng)來衡量效果和回報(bào)。同時(shí)從CRM中獲得的用戶數(shù)據(jù)也可以支撐營銷的活動(dòng)的布局，幫助更精準(zhǔn)地挖掘及發(fā)現(xiàn)潛力客戶。
Digital marketing is based on digital technology user analysis, marketing planning, content, advertising, marketing execution, optimization management, data statistics and analysis of the general term. CRM and digital marketing have a great intersection. Marketing activities rely on the CRM system to measure effectiveness and rewards. At the same time, the user data obtained from CRM can also support the layout of marketing activities, and help to more accurately tap and discover potential customers.
以上介紹的便是關(guān)于濟(jì)南客戶管理系統(tǒng)的知識,相信您對我們的產(chǎn)品已經(jīng)有了比較深刻的認(rèn)識,如有任何問題不明白,歡迎來電咨詢,我們竭誠歡迎您的光臨.
This is a Ji'nan customer management system knowledge, believe that you have a deeper understanding of our products, if you have any questions, don't understand, welcome to inquire, we sincerely welcome your visit.
First, members of the service, this level is the pursuit of how each customer at the point of contact to achieve timely service, differentiation, to ensure basic customer satisfaction.
二、營銷自動(dòng)化，這個(gè)層面是很多人提到的數(shù)字化營銷，對于零售企業(yè)，在線上零售發(fā)達(dá)的今天，發(fā)揮到的作用，因?yàn)槟軌蚍e累比過去豐富的多的消費(fèi)者數(shù)據(jù)，這個(gè)領(lǐng)域追求的是如何通過有效的客戶細(xì)分，如何利用合理和針對性的措施和溝通渠道實(shí)現(xiàn)差異化的主動(dòng)營銷。
Two, marketing automation, the level of digital marketing is mentioned by many people, for retail brands, online retail developed today, to play the biggest role, because many consumers of data accumulated wealth than in the past, the pursuit of this field is how to through effective customer segmentation, how to use reasonable and targeted measures and channels of communication to achieve active marketing differentiation.
Three, interactive marketing, this is relatively new, the past is not, is through social media, services, interactive, focused on how to make this part of the difference marketing automation, how to make interactive customer data effectively settled in CRM.
四、會員營銷，這個(gè)領(lǐng)域較老，主要是通過會員分級，積分，等差異化的服務(wù)制度，通過積分有效積累權(quán)益，并合理的回饋來達(dá)到客戶忠誠的目的。
Four, membership marketing, this area is old, mainly through the membership grade, integral, differentiated service system, effective accumulation of rights through integral, and reasonable feedback to achieve the purpose of customer loyalty.
數(shù)字營銷是基于數(shù)字技術(shù)的用戶分析，營銷策劃，內(nèi)容，廣告投放，營銷執(zhí)行，優(yōu)化管理，數(shù)據(jù)統(tǒng)計(jì)分析的總稱。CRM與數(shù)字營銷有很大的交集。營銷活動(dòng)要依賴CRM系統(tǒng)來衡量效果和回報(bào)。同時(shí)從CRM中獲得的用戶數(shù)據(jù)也可以支撐營銷的活動(dòng)的布局，幫助更精準(zhǔn)地挖掘及發(fā)現(xiàn)潛力客戶。
Digital marketing is based on digital technology user analysis, marketing planning, content, advertising, marketing execution, optimization management, data statistics and analysis of the general term. CRM and digital marketing have a great intersection. Marketing activities rely on the CRM system to measure effectiveness and rewards. At the same time, the user data obtained from CRM can also support the layout of marketing activities, and help to more accurately tap and discover potential customers.
以上介紹的便是關(guān)于濟(jì)南客戶管理系統(tǒng)的知識,相信您對我們的產(chǎn)品已經(jīng)有了比較深刻的認(rèn)識,如有任何問題不明白,歡迎來電咨詢,我們竭誠歡迎您的光臨.
This is a Ji'nan customer management system knowledge, believe that you have a deeper understanding of our products, if you have any questions, don't understand, welcome to inquire, we sincerely welcome your visit.
