關(guān)于我們
CRM在當(dāng)今電子商務(wù)環(huán)境下的優(yōu)勢
作者：admin 來源：本站 發(fā)布時間：2017-05-18 10:26:00
隨著網(wǎng)絡(luò)時代的快速發(fā)展，信息應(yīng)用以及面向全球性的商務(wù)，利用電子的方式將客戶緊密聯(lián)系起來已經(jīng)成了全球企業(yè)發(fā)展的重要方向。在轉(zhuǎn)變的過程中，一是傳統(tǒng) CRM 與互聯(lián)網(wǎng)技術(shù)的緊密結(jié)合；二是CRM 應(yīng)用于各行各業(yè)而不是僅僅圍繞業(yè)務(wù)本身，應(yīng)該被延伸到利于客戶直接訪問的位置，為企業(yè)提供更為快捷的信息服務(wù)。電商企業(yè)可以通過多種交互方式和消費(fèi)者進(jìn)行互動，比如在線咨詢、常見問題解答、論壇和博客，微信，短信等。這種交流方式比傳統(tǒng)的客戶互動更加方便。
With the rapid development of the Internet age, the information application and geared to the needs of global business, use electronic ties into the customer has become a global enterprise development important direction. In the process of transformation, one is the close combination of traditional CRM and Internet technology; The second is the CRM application in all walks of life, not just around the business itself, should be extended to benefit at customers direct access to the location, provide more efficient information service for the enterprise. E-commerce companies can interact with consumers in a variety of ways, such as online consulting, FAQ, BBS and blogs, WeChat, SMS, etc. This communication is more convenient than the traditional customer interaction.
1. 開拓市場，提率
Expand the market and improve efficiency
隨著網(wǎng)絡(luò)經(jīng)濟(jì)的飛速發(fā)展，傳統(tǒng)企業(yè)的經(jīng)營活動可以從線下擴(kuò)大到線上，不受上班時間和工作空間的限制，同時可以非常及時地把握新的市場方向及動態(tài)，在競爭激烈的市場環(huán)境中占領(lǐng)更多的產(chǎn)品細(xì)分市場;并且通過采用虛擬網(wǎng)絡(luò)技術(shù)和信息處理技術(shù)提高相關(guān)業(yè)務(wù)處理的能力，實(shí)現(xiàn)客戶有效信息的及時共享，使企業(yè)的網(wǎng)絡(luò)銷售、網(wǎng)絡(luò)服務(wù)等工作能夠運(yùn)轉(zhuǎn)。
With the rapid development of network economy, the traditional enterprise's business activities can expand from offline to online, not limited by work time and work space, can also be very timely grasp new market direction and dynamic, in a competitive market environment occupy more product market segments; And through the virtual network technology and information processing technology to improve related business processing ability, realize effective timely sharing of information, the customer make the enterprise network marketing, network services such as job can work efficiently.
2. 企業(yè)與客戶互動方式的增多
The increase in the way business interacts with customers
由于網(wǎng)絡(luò)信息平臺的互動功能不斷的增強(qiáng)，在電商環(huán)境下，電商商家可以通過多種方式和消費(fèi)者進(jìn)行互動，比如常見問題解答、網(wǎng)站實(shí)時在線咨詢、論壇和博客，微博等。這些交流方式比傳統(tǒng)的客戶互動方便、快捷并且具有非常高的效率，可查證的特點(diǎn)，通過網(wǎng)絡(luò)實(shí)時互動，，便于客人和商家之間信息對稱的實(shí)現(xiàn)，讓消費(fèi)者圖文并茂的方式充分了解產(chǎn)品和服務(wù);其次，可以增進(jìn)買家和商家之間的情感交流，容易形成重復(fù)購買和忠誠度高的回頭客。
Due to network information platform of interactive function unceasing enhancement, under the environment of electricity, electricity, businesses can through a variety of ways to interact with the consumers, such as real-time online FAQ, website consultation, BBS and blogs, twitter, etc. These communication than traditional customer interaction is convenient, quick and high efficiency, can verify the characteristics of the real-time interaction through the network, first of all, facilitate the realization of the asymmetric information between customers and merchants, let consumer way with pictures and fully understand the products and services; Second, it is possible to increase emotional communication between buyers and sellers, making it easier to form repeat buyers and loyal repeat customers.
3.提高企業(yè)信息和數(shù)據(jù)的處理能力，優(yōu)化企業(yè)資源配置
Improve enterprise information and data processing ability, optimize enterprise resource allocation
電商環(huán)境下企業(yè)的各類技術(shù)人員、管理人員和銷售人員必須高度重視客戶關(guān)系，迅速及時從客戶那里獲取有關(guān)市場的變動信息、新產(chǎn)品的需求現(xiàn)狀等，并利用這些有價值的市場信息進(jìn)行營銷活動和產(chǎn)品的推廣。通過對大量良莠不齊的信息進(jìn)行分類整理，運(yùn)用數(shù)據(jù)庫數(shù)據(jù)挖掘和數(shù)據(jù)倉庫等技術(shù)進(jìn)行處理，既可以提高海量信息和數(shù)據(jù)的處理能力，還可以獲得非常有價值的信息以指導(dǎo)銷售。
Electric business enterprise under the environment of all kinds of technical personnel, management personnel and sales staff must attach great importance to the customer relationship, quickly from customers in a timely manner to obtain information about the change of market demand, new product status, etc, and use of these valuable market information for marketing and product promotion. Sorting through a lot of good and bad are intermingled of information, using the database and data warehouse, data mining technology for processing, can improve the ability of handling large amounts of information and data, can also get valuable information to guide the sales.
4.經(jīng)營成本大大降低
The cost of operating is greatly reduced
在互聯(lián)網(wǎng)，移動網(wǎng)絡(luò)環(huán)境下，規(guī)模地減少了信息的收集和傳播成本，同時電商商家節(jié)省了店面租金的費(fèi)用、有效規(guī)避了傳統(tǒng)廣告的昂貴宣傳費(fèi)用、減少了市場活動的“無紙化”處理費(fèi)用、降低了庫存費(fèi)用等。
In the Internet and mobile network environment, the scale to reduce the cost of information collection and dissemination, and electricity businesses to save the cost of store rent, effectively avoid the expensive of traditional advertising propaganda cost, reduce the marketing activities of the "paperless" processing costs, reduced inventory costs, etc.
創(chuàng)造優(yōu)良的產(chǎn)品，是我們的一慣追求，長期以來公司以高質(zhì)量的產(chǎn)品和優(yōu)良的服務(wù)贏得了國內(nèi)外客戶的信任。
Creating excellent products is our customary pursuit, the company has won the trust of domestic and foreign customers with high quality products and excellent service.
With the rapid development of the Internet age, the information application and geared to the needs of global business, use electronic ties into the customer has become a global enterprise development important direction. In the process of transformation, one is the close combination of traditional CRM and Internet technology; The second is the CRM application in all walks of life, not just around the business itself, should be extended to benefit at customers direct access to the location, provide more efficient information service for the enterprise. E-commerce companies can interact with consumers in a variety of ways, such as online consulting, FAQ, BBS and blogs, WeChat, SMS, etc. This communication is more convenient than the traditional customer interaction.
1. 開拓市場，提率
Expand the market and improve efficiency
隨著網(wǎng)絡(luò)經(jīng)濟(jì)的飛速發(fā)展，傳統(tǒng)企業(yè)的經(jīng)營活動可以從線下擴(kuò)大到線上，不受上班時間和工作空間的限制，同時可以非常及時地把握新的市場方向及動態(tài)，在競爭激烈的市場環(huán)境中占領(lǐng)更多的產(chǎn)品細(xì)分市場;并且通過采用虛擬網(wǎng)絡(luò)技術(shù)和信息處理技術(shù)提高相關(guān)業(yè)務(wù)處理的能力，實(shí)現(xiàn)客戶有效信息的及時共享，使企業(yè)的網(wǎng)絡(luò)銷售、網(wǎng)絡(luò)服務(wù)等工作能夠運(yùn)轉(zhuǎn)。
With the rapid development of network economy, the traditional enterprise's business activities can expand from offline to online, not limited by work time and work space, can also be very timely grasp new market direction and dynamic, in a competitive market environment occupy more product market segments; And through the virtual network technology and information processing technology to improve related business processing ability, realize effective timely sharing of information, the customer make the enterprise network marketing, network services such as job can work efficiently.
2. 企業(yè)與客戶互動方式的增多
The increase in the way business interacts with customers
由于網(wǎng)絡(luò)信息平臺的互動功能不斷的增強(qiáng)，在電商環(huán)境下，電商商家可以通過多種方式和消費(fèi)者進(jìn)行互動，比如常見問題解答、網(wǎng)站實(shí)時在線咨詢、論壇和博客，微博等。這些交流方式比傳統(tǒng)的客戶互動方便、快捷并且具有非常高的效率，可查證的特點(diǎn)，通過網(wǎng)絡(luò)實(shí)時互動，，便于客人和商家之間信息對稱的實(shí)現(xiàn)，讓消費(fèi)者圖文并茂的方式充分了解產(chǎn)品和服務(wù);其次，可以增進(jìn)買家和商家之間的情感交流，容易形成重復(fù)購買和忠誠度高的回頭客。
Due to network information platform of interactive function unceasing enhancement, under the environment of electricity, electricity, businesses can through a variety of ways to interact with the consumers, such as real-time online FAQ, website consultation, BBS and blogs, twitter, etc. These communication than traditional customer interaction is convenient, quick and high efficiency, can verify the characteristics of the real-time interaction through the network, first of all, facilitate the realization of the asymmetric information between customers and merchants, let consumer way with pictures and fully understand the products and services; Second, it is possible to increase emotional communication between buyers and sellers, making it easier to form repeat buyers and loyal repeat customers.
3.提高企業(yè)信息和數(shù)據(jù)的處理能力，優(yōu)化企業(yè)資源配置
Improve enterprise information and data processing ability, optimize enterprise resource allocation
電商環(huán)境下企業(yè)的各類技術(shù)人員、管理人員和銷售人員必須高度重視客戶關(guān)系，迅速及時從客戶那里獲取有關(guān)市場的變動信息、新產(chǎn)品的需求現(xiàn)狀等，并利用這些有價值的市場信息進(jìn)行營銷活動和產(chǎn)品的推廣。通過對大量良莠不齊的信息進(jìn)行分類整理，運(yùn)用數(shù)據(jù)庫數(shù)據(jù)挖掘和數(shù)據(jù)倉庫等技術(shù)進(jìn)行處理，既可以提高海量信息和數(shù)據(jù)的處理能力，還可以獲得非常有價值的信息以指導(dǎo)銷售。
Electric business enterprise under the environment of all kinds of technical personnel, management personnel and sales staff must attach great importance to the customer relationship, quickly from customers in a timely manner to obtain information about the change of market demand, new product status, etc, and use of these valuable market information for marketing and product promotion. Sorting through a lot of good and bad are intermingled of information, using the database and data warehouse, data mining technology for processing, can improve the ability of handling large amounts of information and data, can also get valuable information to guide the sales.
4.經(jīng)營成本大大降低
The cost of operating is greatly reduced
在互聯(lián)網(wǎng)，移動網(wǎng)絡(luò)環(huán)境下，規(guī)模地減少了信息的收集和傳播成本，同時電商商家節(jié)省了店面租金的費(fèi)用、有效規(guī)避了傳統(tǒng)廣告的昂貴宣傳費(fèi)用、減少了市場活動的“無紙化”處理費(fèi)用、降低了庫存費(fèi)用等。
In the Internet and mobile network environment, the scale to reduce the cost of information collection and dissemination, and electricity businesses to save the cost of store rent, effectively avoid the expensive of traditional advertising propaganda cost, reduce the marketing activities of the "paperless" processing costs, reduced inventory costs, etc.
創(chuàng)造優(yōu)良的產(chǎn)品，是我們的一慣追求，長期以來公司以高質(zhì)量的產(chǎn)品和優(yōu)良的服務(wù)贏得了國內(nèi)外客戶的信任。
Creating excellent products is our customary pursuit, the company has won the trust of domestic and foreign customers with high quality products and excellent service.
